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CEO Message

TO SOME OF US, FASHION CAN BE A FORM OF EXPRESSION AS ARTICULATE AS A POEM OR A STORY. IT CAN BE A THE PREVAILING STYLES IN BEHAVIOR IN A CERTAIN AREA OR REGION AND THE NEWEST CREATIONS OF TEXTILE DESIGNERS. THE MORE TECHNICAL TERM 'COSTUME' IS REGULARLY LINKED TO THE TERM 'FASHION', AND OFTEN REFERS TO SPECIAL STYLES LIKE FANCY DRESS OR MASQUERADE WEAR, WHILE "FASHION" GENERALLY MEANS CLOTHING, INCLUDING THE STUDY OF IT. ALTHOUGH ASPECTS OF FASHION CAN BE FEMININE OR MASCULINE, SOME TRENDS ARE ANDROGYNOUS. FASHION IS FULL OF SERIOUSNESS, PLAYFULNESS, A CONCEPTION OF DISTRACTION, ENTERTAINMENT AND EXHIBITION. FASHION IS AN INDIVIDUAL'S STATEMENT OF SELF-EXPRESSION.